Teaching Mind Mapping, I sometimes encounter people who are self taught or have learned to Mind Map from a book. Whist they may be competent, misunderstandings can arise. In this article I will discuss five potential problems.
1) Mind Mapping to generate ideas, “I’ll do my Mind Map in pencil and then colour it in later”
The purpose of colour in a Mind Map is not just to make it look pretty. It has a far deeper significance. Colour promotes creativity. It also helps in the cohesion of related ideas, linking together the words or images on each branch. If you create your Mind Map in pencil you are massively limiting its power to help you generate new ideas. It is far better to have a messy mind map with good thinking than a beautifully neat one with only limited ideas. If you are insistent on creating an elegant work of art, first do an ‘idea generation’ Mind Map in colour an then refine it with a second Mind Map. Think of it like a painter making preparatory sketches before completing their masterpiece.
Peter Drucker, one of the leading experts on management theory, wrote:
Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.
He also wrote:
Marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.
Imagine a plumbing pipe in your home that gets furred up from the lime scale in our water supply, or a pipe burst in the freezing cold weather.
Water pipes burst because the water inside them expands is it gets close to freezing, and this causes an increase in pressure inside the pipe. When the pressure gets too high for the pipe to contain, it ruptures.
In this article You will learn the journey we all take when confronted with change and pick up ideas on how to handle receiving feedback.
“Honest criticism is hard to take, particularly from a relative, a friend, an acquaintance, or a stranger” (Franklin P Jones)
The transitional curve (above) is a useful tool for explaining what is happening to us when we are criticised and/or confronted with a need to change. Understanding the natural process we will go through will help us to move on.