Insights

From the Bridge-Marketing

Marketing for growth

Peter Drucker, one of the leading experts on management theory, wrote:

Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.

He also wrote:

Marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.

Contact us today to find out how we can help you create a winning Marketing Strategy

 

Would Your Business Continue if YOU Had a Heart Attack?

Imagine a plumbing pipe in your home that gets furred up from the lime scale in our water supply, or a pipe burst in the freezing cold weather.

Water pipes burst because the water inside them expands is it gets close to freezing, and this causes an increase in pressure inside the pipe. When the pressure gets too high for the pipe to contain, it ruptures.

Featured image

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99% of misunderstandings are our own fault!

Check what you have thrown, is what you want others to catch and you will eliminate misunderstanding.
Have you ever wondered?
  • Why it is that we have disagreements?
  • Why do we find a perfectly reasonable statement is taken in the wrong way?
  • How your instructions or suggestions are not understood or are totally misinterpreted?

Great communicators do and it can be as simple as not considering how the recipient will actually receive what you have passed onto them.

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Understanding the change journey & the Art of Receiving Feedback

Please give me feedback, NOT!

In this article You will learn the journey we all take when confronted with change and pick up ideas on how to handle receiving feedback.

“Honest criticism is hard to take, particularly from a relative, a friend, an acquaintance, or a stranger” (Franklin P Jones)

Change
The emotional journey of change

The transitional curve (above) is a useful tool for explaining what is happening to us when we are criticised and/or confronted with a need to change. Understanding the natural process we will go through will help us to move on.

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Powerbase of a Leader

 

Bookshelf with marketing knowledge and skills.

Improve your Leadership skills.
In this article I focus on your Powerbase as a leader and give insights into the effect of the gaps we have and suggestions on how to fill them.

All leaders have a powerbase, here I have suggested our powerbase has four elements. If we accept this we can measure ourselves against them, discover what is missing and work to fill the gaps through learning the missing element or by making sure someone in our team has the missing piece.

Whilst the elements may be subjective, the point I want to make is that non of us are perfect and we probably have gaps in the skills or characteristics required to achieve the challenges we face. Accepting we have gaps shows we are half way to filling them. See how you do or put names of those you have come across who fit the shortcomings and have not accepted the fact so not done anything about it.

This applies to leaders at all levels of the organization.
The Complete Set

Powerbase

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