What in the world is Internal Communication?

What in the world is Internal Communication?

Internal communications is the direct two way communications between employers and the people that work for them.

Sir Tom Farmer

As Sir Tom Farmer CBE, founder of Kwik-Fit, who built his enterprise from one workshop to a £1 billion organisation, put it… “In any business there are two types of customer – internal customers and external customers – the business depends on both types”

Effective internal communication is vital for establishing a credible link throughout the organisation; providing direction and generating enthusiasm, in order to make the right things happen.

Get it wrong and you could be in big trouble

Effective internal communication improves the alignment of what everyone does in the organisation to the company’s main values and goals. Employee engagement is improved along with increased job satisfaction, decreased absenteesim, grievances and staff turnover.

Let’s break down the meaning of those two words in this context. Internal and Communication.

What is communication?

Communication is often defined as an exchange of information. Exchange involves at least one sender and one receiver so true communication thus infers a two way process; a dialogue, not a monologue. Information can involve text, voice, pictures and in fact any data which the human body can pick up through it’s five senses including emotion.
The information is generally communicated in the form of a message, designed to create shared understanding of that information in others.

Why internal?

Internal communications could be described as including all forms of communication within a specific organisation or group. Be they an informal or a formal function, enterprise wide or specific departments providing communication in various forms to employees.

Internal communication deals with the exchange of information creating understanding and behaviours within an organisation. It may involve strategy, policy and an integrated use of multiple communication channels.

Therefore, communications involving union or employee representatives, without doubt something that is important in the mix of communication and consultative processes at most organisations, are beyond the scope of what would be known as the organisations internal communication because it involves a third party.

Read how ACAS describe it…

What is meant by employee communications and consultation?

ACAS LogoEmployee communications means the provision and exchange of information and instructions which enable an organisation to function efficiently and employees to be properly informed about developments. It covers the:

  • Information to be provided
  • Channels along which it passes
  • Way it is communicated

 

Consultation

This is the process by which management and employees or their representatives jointly examine and discuss issues of mutual concern. It involves seeking acceptable solutions to problems through a genuine exchange of views and information.

Consultation does not remove the right of managers to manage – they must still make the final decision – but it does impose an obligation that the views of employees will be sought and considered before decisions are taken. Indeed, in certain circumstances consultation with independent recognised trade unions is a legal requirement.

The dividing line between consultation and communications

The dividing line is not clear cut and the terms are often used interchangeably. However, there is a fundamental difference.

  • Communications is concerned with the interchange of information and ideas within an organisation.
  • Consultation goes beyond this and involves managers actively seeking and then taking account of the views of employees before making a decision.

 

Warwick University’s Internal Communication Department says

Internal Communication – What is it?

uni of warwick logoEffective internal communications is all about enabling us to do our jobs to the best of our ability and ensuring that all of us are working together towards the same organisational goals.

This can mean anything from encouraging you talking to and exchange ideas with people from other departments to explaining the direction that we are heading in as set out by the University’s decision-making bodies.

We use a series of communications channels and tools to keep you informed and give us the chance to listen to your opinions.

In summary

Internal communication is more than the art and technique of effectively imparting thoughts, information, and ideas to large numbers of people. It has become the single, most important element that enables an organisation to share their vision and galvanize their work force to action that moves the organisation forward.

Author: Bob Hayward

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